Best Superbowl Ad: Sleepy's & Sealy

This year's Superbowl was pretty disappointing. Both in terms of game quality and excitement as well as in terms of quality and entertainment value of the commercials. The next few days will be dedicated to dissecting all the noise and buzz into the good, the bad and the ugly.

There were a few really, really good ones, lead by the one above, two handful of solid ones that lived up to par. The majority, as so often these days, were just mediocre and will sink into oblivion a few days after. And believe it or not, at a price tag of $3 Million for thirty seconds, there were even some very, very, very bad ones. One was even so awful, it deserves to be shown here. Tomorrow.

Today, we celebrate the only true touchdown this year's biggest sports event has brought to us: Sleepy's  Superbowl commercial featuring Sealy's Posturepedic matress. Why does it deserve this year's MVP award? For a number of reasons:

ONE. It takes a mere three seconds, and you are either watching, or watching and listening spellboundly, asking yourself: I wonder what's next. And you're hoping "please... no letdown here, please..." But they keep you waiting, while you're excitement grows (no pun intended). Just watch these couples and their expressions! Wonderful the acting. Whoever did the casting here - kudos! Then the resolution - the perfect fit!

TWO. The music. Perfectly on brand. In sync with the idea. Nice change of rhythm after about thirteen seconds, keeping the excitement up.

THREE. The subtle animation of "It's better on springs."

FOUR. The copywriting: "Whatever you do in bed, Sealy supports it." No one can feel offended. Hey, perhaps they're smiling because they've watched the latest show of Joel Osteen in bed. I guess we'll never know. Simply brilliant!

I wonder though if this spot was only run in the liberal parts of the country, or if the people in Utah got to see it as well. Does HBO broadcast 'Big Love' in Utah?

Tomorrow's review: this year's worst superbowl commercial. Just thinking of it makes me want to punch the wall.