I don't even know where to begin. So let's start with the best part about this sixty second disaster. The only positive that this commercial has created was a comment by user sejokedu on the linked YouTube page who posted: "So basically this is telling us that the best car thieves in the universe are latinos... lol". If anyone is offended by that, my sincerest apologies, but he's right. Because whoever created this baby, got it all wrong.
Let's think for a second: A car stolen by a cop. The stolen car stolen by a helicopter with a rocket-propelled suction device. On the way to the super yacht “Desire” (I’m gonna throw up by all these sublime details), Poseidon comes out of the water, trying to steal the car. But before he can fully get his hands on it, Aliens abduct the vehicle. Then, just when they think they have it, whoops, a black hole sucks it in, and the Incas/Maysa/Aztecs (?) worship it!
“One epic ride.” Kia Optima. This is so ueber-f….ing ridiculous. Someone should get fired for this. What a waste of money, time and resources. A clear lack of ideas. This is clearly a vehicle that will never ever, not even in a million light years enjoy any kind of excitement other than being driven from a suburban home to school, to work, to the mall, to soccer practice and back. Zzzzzzz.... boring.
Epic is a pretty big word. If you throw it out there, you better walk the wallk, and not just talk the talk. And this is exactly where Kia fails to deliver. The idea just does not match up with the car.
If, on the other hand, Kia had invented a car like the DeLorean from Back to the Future, equipped with a flux capacitator that runs on either vegetables and leftovers or who knows what else, while having a zero % carbon footprint, and while earning 100 miles per gallon, and, on top of it all, looking like a Shelby Cobra, then - but only then - would a story like this justified.
But a Kio Optima? Come on! It seems that the smaller and more ugly a car gets, the more outrageous and ridiculous the commercial idea (remember The 'Nissan Juke Joke'? Or the 'Hyundai Elantra Sheep' commercial?)
This was by far the worst commercial of the entire game. Not in terms of creative execution - the CGI was great! But the entire premise of the creative idea is just wrong. And at $100,000 a second, that makes me mad. Really mad.
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