MERCEDES // THE ONE WITH P. DIDDY
I originally wanted to put this one into the 'Good' category, because the initial idea is great. It is 100% Mercedes-Benz. The one thing that pulls it down though is Diddy's appearance. It is completely unnecessary. It doesn't add anything. Unless they wanted to target the African-American community this way. It's just that just when you think the thing is over, Diddy appears again, and pulls the whole commercial into the 'funny-zone'. It's unnecessary, and just stupid. And not funny at all.
MINI COOPER // CRAM IT IN THE BOOT
I seriously don't know what to say about this one. I am at a loss for words. I know the Brits have tons of ridiculous TV shows, even worse than American television, but taking that as a foundation to build your commercial around? I don't get it.
CAPTIAL ONE // VEGAS
We have seen this one in a million iterations already from Capitol One. At three million dollars for thirty seconds, they could have more of an effort to delight us.
MOTOROLA XOOM TABLET
I can't help but think of Apple's iconic '1984' commercial. It also ran during the Superbowl. In 1984. The story here is somewhat similar. Except that the Motorola Xoom is a late-comer to the tablet market. They are 'me-too-product', one of many these days. There is nothing impressive about it. Nothing groundbreaking. If you run a commercial with this kind of message, you better deliver something amazing, because the bar is set high. Otherwise, you are just a copy. With your commercial. And your product.
SUBWAY // 5-DOLLAR FOOTLONG
How many 5-Dollar footlongs does it take to pay for a Superbowl commercial? Three million, divided by 5, makes 600,000 sandwiches in revenue. And this equation was about the only exciting thing about this commercial.
No comments:
Post a Comment