Terribly bad: Hyundai Elantra's Sheep Commercial

How on earth did this commercial pass multiple levels of approvals? There are so many things fundamentally wrong with this concept - it makes me really really mad! Here are five reasons why:

ONE. "If you're not driving a Hyundai Elantra, you are dumb as sheep." Are you f...ing serious? That is the message you are sending out there to the world? Because that's what I'm getting out of this. Oh my... whoever cooked up this awful mess either wasn't thinking, had no one to straighten them out, or is just very bad at their profession. I get the thinking behind it. The shot just went off into the wrong direction.

TWO. If the guys from TOP GEAR were to draw an anology like this, while testing an extraordinary, and outrageously expensive sportscar, then it would be funny. It would work. As a joke. And we would take it as such. But a serious automaker, introducing a very, very boring, cheap, and extremely ugly car?! WTF?! I cannot comprehend the stupidity that is at play here.

THREE. The creative execution is just awful. The flashing words, the quick cuts. The shaky camera movements... I can think of a bunch of other brands that this style of filming would be more suitable for, instead of a serious auto maker.  All this actually makes me quite nauseous, the way my brain processes the information.

FOUR. The first 22 seconds are 50% wasted media space, as there simply is no audio message except for the ridiculous sound. Whoever checks their phone, has the TV running in the background, or simply does anything else but stare at the TV, simply doesn't get the message. Does anyone care here at all?

FIVE. There is a complete disconnect between the message the first 22 seconds send us (Other car makers make boring cars. Hyundai makes awesome cars.) and the second message the last 8 seconds send us - "Stop setting for predictable. The 40mpg Elantra." What? What does one have to do with the other? What makes the Elantra unpredictable? Why don't they tell us? Instead they spend 75% of the time NOT showing us the car. What a waste of time and dollars!

An they really want to run this during the Superbowl? I don't get it. Someone please explain this to me.