March 23, 2011

Feels like Nike: The story of Panyee FC



What a wonderful story. Apparently, this is based on a true story that happened in 1986 in the village of Koh Panyee in Thailand. Although it has Nike written all over it, it is actually not. It's a commercial for TMB, Thai Military Bank, done by ad agency Leo Burnett & Arc Worldwide.

What does it have to do with TMB? Nothing. It got them attention, and if that is all they were going for, good for them. It doesn't do anything in the long run though. Without knowing it, or intending to, Leo Burnett has actually created a commercial for either Nike (Just do it) or Adidas (Impossible is nothing).

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