Wow! Where has the Durango been?

Now here is a great TV-commercial for an SUV. And yes, I have been wondering where the Dodge Durango has been for the last two years. Well, all questions have been answered. In only thirty seconds. I see the new car (great shots, great filming, great vehicle). I hear the message loud and clear, and boy, that is one well-written and narrated script.

"It toured around Europe, getting handling and steering lessons on those sporty European roads" - there are three messages in this sentence alone:

ONE: We invested a lot of money in testing oversees, because we really wanted to make the 2011 Durango a great vehicle.

TWO: This baby has gotten handling and steering lessons while it was in school. Not it has graduated. It is ready for you.

THREE: Even though this Durango is a big mama, it passed the test of sporty European roads. How great is that?!

It gets better: "It went back to school, got an advanced degree in technology" - not just a degree in technology - an advanced degree.

"It's been working out. More muscle. Less fat." - Great way of finding a sales benefit for an SUV these days.

All woven together by a well chosen voice over actor, who gives this commercial (and all other Dodge commercials) a unique tonal "feel". Well done Dodge! This is a winner.