In-genious: In-finity's 'In-Crowd'

Sometimes I am not so sure whether I live in The capital of the world or just a (global) village. I mean, everyday we are surrounded by the biggest, and the best, and the most expensive companies, products, and subsequently advertising placements in the world.

So you would expect for things to constantly get better, for marketing and advertising folks to learn from past mistakes, to strive for perfection, no? Well, life would be boring if everything would simply be perfect, wouldn't it?

Thank God there is In-finity of Manhattan. They are to the automotive industry what the infamous 'Dr. Z' is to the medical profession - an icon of bizarre advertising. After having disappeared for a while, his subway car ads are now back, and his smile is brighter than ever.

But back to In-finity of Manhattan. I still don't know whether I should laugh or cry every time this commercial airs in the New York area. It is just so ... weird. Why?

ONE. The bizarre mix of various 'VIP-style' scenarios and homemade VHS quality.

TWO. The in-geniously absurd copywriting, putting the 'in'-sanity almost to the maximum stress test. Seriously, how many 'in'-this or 'in'-that do they think it takes for the average 'in'-habitant of the U.S. of A. to get the idea?

THREE. The soundtrack. It's 2011, yet the sound seems to come from a 1980ies porn movie spoof of Magnum meets Lethal Weapon.

FOUR. All the hilariously funny, weird moments in this thing: watch the woman spin her head around at 0:13 sec (in sync with the sound!), the odd couple (straight out of a Sopranos episode) exiting the restaurant / club at 0:21 sec, or the grand musical finale at the end. Ta-taa!

I am crying so hard. I just don't know why.

MAD SCORE: n/a
Because I simply cannot say whether this is in-genious or in-sane.