What the hell is going on in the McDonald's marketing department? What on earth is going on in the creative department of McD's ad agency? What the f have they been smoking?
I had hoped they had gotten enough complaints to stop that nonsense after their previous couple commercial - the one with the guy who's got no balls. Remember it? It hurt so bad watching the guy make a fool of himself.
And now this? It makes me cringe so badly inside - I am at a loss for words. The good thing is that there is consistency in the creative execution as both have obviously been developed of the same creative brief. So what on earth were the account planners on this thinking?
Are they trying to educate us men, trying to turn us into sissies? Are they trying to target the female population? What's the deal here? Their food obviously sucks, so they can't turn that into a story, but this? Turning McD into a 'couple's destination'? A dating spot? This is so f...ing ridiculous, I am going to throw up.
She calling him "Mr. Snuggles". He - because he is really smart (he chose McDonalds!) - calls her "Sweat-Tea-Pie"?! She in return calling him "Chipmunk"?! Someone please punch someone for this. Very hard.
There is something so innately animalistic in sinking your teeth into a juicy burger. This is male territory. It's embedded in our genetic code. It takes us back to a time when we were still living in caves, guarding the fire, like the millions of men barbecuing in the summer, proudly flipping those char-grilled patties in their backyards. It's millions of light years away from this disaster. This is one that makes me really, really mad.
I couldn't find a link to the commercial yet - if you do, please email me and I will update the post.
MAD SCORE: -5
Because it makes me not want to eat McDonald's anymore, and makes me angry. Seriously.
Update 8/5: Finally found the video. Click here to view.
Thanks for helping me understand how little help this commercial is to the company. Yet, after watching it a few times, I got sucked in by the couple's dynamics. Insecure, childlike woman needs constant reassurance of man's love. After telling him "You're the best, Mr. Snuggles," her eyes dart around as she waits for an answer. Does he love me? Why doesn't he say something?
ReplyDeleteEven his lame attempt at a cuddly nickname is enough for her. Until . . . she comes back with another one, "Chipmunk." He doesn't seem upset, but it won't be long before he's either got to come up with another cuddly nickname or repeatedly reassure her of his love. He's gonna tire of that soon. Relationship has no future.
We hate this commercial.......
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