Preposterous: HTC's 'Every idea we have...'

How ridiculous is this commercial? As we are now in 'Year Three of the iPhone',  HTC seriously wants to tell us that "every idea we have begins with you"? That is absolutely preposterous. It's not a shame to come late to the party, but making such a claim to carve out your point of differentiation? Seriously?

Let's make that: "Every idea we have beings with Apple." Period. That's what I'm getting from all this. Big screen smart phone? Idea taken from Apple. Flip / touch screen? Idea taken from Apple. And the list goes on.

Besides that, there are a few scenarios in this short film - or 'vignettes' they created - that make absolutely no sense. Watch for example:

0:07 (he taps her on the shoulder): "the way you connect..."
// This is how we connect? What? Certainly not. If man approaches woman in such a way, he freaks her out. We pretty much learn that in high-school. This is a little bit too far-fetched.

0:10 (turns a page in a magazine): "how you browse..."
// What? I just tried this 'one finger magic with GQ magazine, and it didn't work. Again, why do they create these ridiculous vignettes?

0:16 (flips down the kick stand): "and how you interact with the world around you..."
// WTF? Someone please tell me what I'm communicating and whom I'm communicating with when flipping down the kick stand. That doesn't make any sense at all.

0:22 (windshield wipers): "down to the last detail..."
// "... you inspire everything". This is so stupid. Great, someone at HTC came up with a gimmick the iPhone didn't have - windshield wipers - but the benefit of having it is about as valuable to the individual user as these silly beerglass / naked girl apps.

I'm not saying this is a bad phone. It might be very good. Perhaps even brilliant. After all, HTC's tag line "quietly brilliant" pretty much implicates as much.

So why don't they take the 'brilliant' part and develop it into an idea? Not by showing the phone's features - Apple's done that already - and everyone else just looks like a copycat. But by creating a series of films about "brilliant" people and the "brilliant" things they do with their HTC instead?

MAD SCORE: +1

Just because the mobile revolution cannot be stopped, and selling a half-way decent smart phone in times like these is about as difficult as marketing gasoline to Americans.