Really huge: NBA's 'Bigger' Playoff commercials

These commercials are simply fantastic. Granted, the client and the subject matter make it a little bit easier for a creative mind to come up with something 'cool'. They actually make it almost impossible for you to screw up. Unless you put a couple in the stands, and she calls him "Mr. Snuggles", and he refers to her as "Sweat-Tea-Pie", because he got the McDonalds combo from the concession stands.

Back to the NBA. I love this one. It is over the top, and brilliantly so. NBA stars think of themselves as larger than life. And bigger they are, not just in size, but also in terms of their paycheck. So why not turn this truth into an obvious one?

Sound, rhythm, editing, message... everything here is right on target. Plus, it's fun to watch.

MAD SCORE: +4

Only because a +5 has to be really, really outstanding and knock your socks off. And as I said, it's hard to screw up an NBA commercial, unless...