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| The final frame of the video, linking to the J. Crew website |
They seem to get everything right these days, the people at J. Crew. Ever since Mickey Drexler took over the helm a few years ago, many good things have happened. They put out great new product, they revamped the in-store experience, and they simply create wonderful communication materials. Everything is connected. There is a cohesive visual thread, and it's all very professionally done.
Take the above for example. I noticed it this morning, browsing the New York times online. Its placement is rather modest. It doesn't try to jump into your face like so many expandable rich media banners that stretch your entire browser window to almost twice its size, leaving you angry and annoyed. No, this one sits modestly on the lower right hand side on your screen, with the sound turned off, waiting to be discovered.
What caught my attention was the charmingly done creative execution, making me curious, so I turned the sound on. I ended up watching the flash video five times, before I realized I had to share this. And please click on the link below and check out the J. Crew landing page - they brilliantly continue the "tapping" theme. Love it! Perfectly done!
MAD SCORE: +5
Because it gets people's attention. It's beyond cute - girls will love it. And they will buy tons of these flats. Oh, and expect the song on your friends' iPods shortly - it's quite a catchy tune and super cute. I just downloaded it.
Related links:
Download the song here (J. Crew website)
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