Unexpected & fun: Lanvin's campaign video

Who would have thought a high-end fashion brand could, or would I should say, break an ad campaign with such a fun video? Almost no one I'd assume. When it comes to fashion brands, we are so used to see uber-sexy goddesses in surreal poses, often with an alien-like quality, remote, distant from the world we live in.

Kudos to 'House + Holme', who created this fun video. And applause to the marketing folks at Lanvin for signing off on the concept. The result: something uniquely fresh and unexpected. I watched this a couple of times, and it put a smile on my face every time. I'm not in the market for Lanvin, and I'm sure many others aren't either, but if this gets through to me, assume how many others there will be?

MAD SCORE: +4

Message: 0, there's never really a message with fashion brands
Creative: +1, because it's a fun concept
Context: +1, it works well in the social space
Impact: +1, I'm sure this helps selling some clothes
Intangibles: +1, because of its uniqueness