All-time Classic: Audi's 'Vorsprung durch Technik' Ad Slogan

This ad slogan is now more than 40 years old, and it is one of my favorites. Created in 1971 by the iconic Sir John Hegarty, it clearly belongs in the Advertising Hall of Fame of the Top 10 Car Ad Slogans of all times (along with GMC's 'We are Professional Grade'). How did it come about? Read the story by UK's The Guardian here:

Vorsprung durch Technik – ad slogan that changed how we saw Germany