February 26, 2011

Superbowl 2011: Five mediocre ones

The next five Superbowl commercials are all just mediocre, average, and will soon be forgotten. Granted, all these brands were there, at the big event, but they didn't capitalize on the opportunity they had.

BMW // CH-CH-CHANGED



There is nothing wrong with this one. But there is nothing really outstanding either. I'm pretty sure they had a better idea on the shelf.

CHEVY CRUZE ECO // RETIREMENT HOME



Why senior citizens? Seriously? Why? Because your target age group thinks this is funny? Taking the 'misunderstanding' theme, and building the commercial around it? When Hyundai introduced its brand for the first time, they built their entire campaign around it, and made it so big, you couldn't escape. But Chevy? We all know what a Chevy is. So why?

BMW X3 // DESIGNED IN AMERICA



This is an honest, good commercial, with a nice story. The only thing that doesn't make sens though is the message in the end: Designed in America. Built in America. Is that why we buy BMW? No, it's not. We buy a beamer, because we know the Germans make awesome cars. Repeat: the Germans make awesome cars.

DORITOS // ALL OF THEM



I am probably acting against the mainstream here, but I think these Doritos commercials, all of them, are very mediocre, some of them actually very bad, and very dumb. I don't get them, but that might just be me. Licking some other guy's finger? Sniffing on his pants? That's gross, and very disgusting.

SNICKERS // LOGGING



This is, well, just mediocre. It's solid, but not Superbowl-worthy. We have seen better ones from Snickers. Like the one with the divas in the car. That one was awesome.

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