February 22, 2011

Superbowl 2011: The Top 5

NO. 5 // COCA COLA 'BORDER GUARDS'



Even though words are completely absent here, and I often criticize ad makers for that, this is just a wonderful story. Captivating. Intriguing. Well filmed, in an epic way. Could almost be the trailer to a big-time motion picture. The actors are brilliant. The story has a nice rhythm. Detail in every scene. Wonderful! 

NO. 4 // TELEFLORA & FAITH HILL



Superbowl. A man's sport. Monday Night Football "mascot" Faith Hill. Valentine's Day around the corner. Then this line: “Because my heart told me to.” Fantastic! On all levels. Would love to see the web analytics for teleflora and the extra business this has brought to the site. And girls, please don't get mad for the macho approach here. If this got your guy to buy you a nice bunch of roses through their site, it's all that matters, isn't it?

NO. 3 // PEPSI MAX 'FIRST DATE'



What at first looked like a homemade, cheaply done VHS video has a nice twist. Works both for guys and girls. We've all been in this situation. And to be honest, that's what she thinks. That's what he thinks. Don't kid yourself. This is very well done. Perfect for Pepsi. Hope they can keep it up, and this wasn't just a one hit wonder.

NO. 2 // VW 'LITTLE DARTH VADER'



In many commercials, a very long intro too often tells us a story that has absolutely no relevance to the actual product. This one here though is brilliant. It's been reviewed a million times already. Seems VW scored a big hit: It is cute. It has a dramatic build up. It is well executed. Bravo!

NO. 1 // SLEEPY'S

Previously reviewed. May have only run locally on the East Coast. Still my favorite to this day.

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